Sprint 4: People and Culture - Building a People-Centered Culture for Startup Growth

Feb 7
In Sprint 4 of the Scaling Readiness Run, organization design expert Michael Kubiena leads participants through key strategies for developing a fit-for-purpose people and culture framework in scaling startups.  
This session emphasizes the critical role of a convincing and coherent employee value proposition as the guiding concept for implementing effective HR practices. 
Participants gain actionable insights to build a sustainable organization that attracts and retains top talent while scaling successfully. 

Scaling Readiness Run - Fourth sprint insights  

Why is people and culture management essential for successful startup scaling, and how can founders actively shape it from the early stages? 

It is fairly simple: if you want to sustainably grow your organization by attracting, selecting and developing the right people, you have to have a professional, engaging working environment. This does not evolve simply by itself, it needs not only a strong idea what your organization should look and feel like, you also need to implement and continuously work on it.  
In the absence of an HR department (which usually comes at a later stage, during or after scaling), it falls to the co-founder team to develop the vision and to guide its implementation. The founder-team does not need to do all by themselves, they can and should engage the team in delivering the employee value proposition. Our sprint shows how! 

What are the key components of a compelling Employee Value Proposition (EVP), and how can startups stand out in competitive talent markets? 

Our EVP framework consists of 5 elements: Roles and Jobs, the Material Offer, Growth and Development, Meaning and Purpose, Connection and Community. 
Neither do you need to excel in all 5 elements, nor can you just disregard one single element entirely. 
Key is to be coherent in what you present to the external labor market, to external talent and in what you deliver in the everyday life of your organization, as the employee experience. 
You don’t need to pour money into your EVP, clarity, transparency and a good dash of creativity can achieve a lot! 

As roles and responsibilities evolve during scaling, what strategies can founders use to maintain job clarity and organizational alignment? 

Emerging organizations are in flux. Organization charts do relatively little to create or maintain clarity, since they are only a static snapshot. But role clarity is something both, the employees and the organization require. 
Working together on job (or role) descriptions – by co-creating them, by peer-reviewing them, by regular discussions on aligning individual and shared responsibilities – can become a useful organizational practice. And AI can help in the (sometimes cumbersome) process of drafting job descriptions. 

In hybrid or remote work environments, how can founders foster a strong sense of connection and community among employees? 

What holds all organizations together is communication – whether people work remotely or share an office space. 
This is not about meetings just for the sake of meetings. But clarity and consistency with regards to which meetings serve which purpose. 
Speaking of purpose: Shared Meaning & Purpose, one of the constituting elements of the Employee Value Proposition, is key in creating and cultivating connections. 

What's Next? Sprint 5: Operations and Execution 

In this sprint, we will explore the fundamentals of building an effective operating model to future-proof your business.  
Participants will learn about the essential components of a scalable operating framework, which are: roles, structures, processes and systems, and how these work together. 

Ready to Scale Up?

Join Konsultori Academy’s Scaling Readiness Program 2.0., designed for founders of later-stage startups who are ready to take things to the next level. You’ll cover 12 key areas across 5 action-packed sprints plus:
  • Proven frameworks and concept
  • Community access
  • 5 hands-on assignments
  • Feedback on your assignments from industry experts
  • Certificate